SEO and Web site design - The Key to Traffic Generation and Business Branding
The conclusion to setting up a an online success business is to get as much targeted traffic as you can to your website. However, this is easier said than done because there is not one strategy you are able to apply. Website owners do consider SEO as it helps climb google rankings, but web site design is a component that is often neglected. It's only worked on for the sake of aesthetics.
If you wish to know how SEO and web site design can impact your growth potential as a business, you should keep reading.
Good Website Design
Website design determines user experience, hence, is significant. Bad user experience will eat into traffic.
Load time - Layout, design, the visuals and design elements have a major say in how fast your website loads. Slow-loading websites are a major put off. Studies show that people wait for only 3-5 seconds for a page to load. If it doesn't, they switch.
Layout - Snappy and complex layouts complicate a person's eye. How you structure your posts also affects your ability to built trust. Important content ought to be visible at a glance; place it front and center. Having to click through repeatedly can get very annoying. Keep everything easy to get at.
Visuals, font and palettes - It is advised that you don't use stock photography. Also, don't use too many visuals onpage; it gives a cluttered look. Avoid premade templates; make use of a designer to craft a design that reflects the motto and practices of the business. Small and excessively cursive font styles are difficult to read. The color scheme you choose should not be too jarring nor to dull. Maintain the look and feel consistent throughout. Use colors strategically across your internet site with bolder colors for headlines.
Mobile optimization - Due to the multi-functionality of smartphones, we employ it for making phone calls, texting, chatting, checking emails and web surfing as well. Hence, responsiveness to mobile platforms is the watchword. Otherwise, you will have to setup and maintain two sites and it can get quite overwhelming.
Pop-up advertisements - While you are looking to monetize your site with all those ads, it's distracting if a person suddenly pops up while you were engrossed in reading. Should you must include ads, have them in prominent places although not where they would interfere with other activity.
Use HTML5 to increase page views.
When making your website, opt for design trends that will stand the test of energy; those you won't have to keep upgrading.
Search Engine Optimization (SEO) takes care of the information aspect of your website. It is the SEO practices that will get you exposure on engines like google.
To start with, create rich content, that's informative, easy to understand, authentic and reliable.
As opposed to saying everything on a single page, plan a particular topic for each page. Target a particular keyword for every page. This plan helps because the search results bots crawl in one page to the next when indexing websites.
Lookup the list of high ranking keywords for the respective niche and include them in post-content and meta-tags. It should also be included in the title and Meta description. Keywords strengthen your content to be found.
Separation your content so that it is simpler to read. Use bullets and numbering. Use subheadings to ensure that website visitors can choose what they need to read rather than being forced to read everything. Divide this content into paragraphs.